Hey, Poms, fancy living in Adelaide? Australia tries to lure talented Brits

Adelaide has launched a raid on British talent with a campaign luring families to its Mediterranean climate and ‘recession-free’ economy. As well as a host of job opportunities, the city is offering 300 days of sunshine a year, affordable house prices, and a ‘better quality of life’. The offer is all the more attractive as South Australia is on the brink of becoming the world’s ‘next boom state’, according to a report.

The hand of welcome was extended yesterday by the Government of South Australia, which said the opportunities for those wishing to work or invest in Adelaide were ‘second to none’.

However, the climate and attractions of the coastal city are bound to be an equal draw. As well as long beachfronts, it boasts average summer temperatures of 28c (82f), world-renowned wine and highly-rated schools. While its climate does mean it is prone to light rainfalls, they are not on the same scale as the depressing downpours suffered by Britain.

The report was commissioned by the South Australian Government to sum up the attractions of Adelaide in order to encourage businesses to invest in a growing economy ‘rather than a declining one’. It follows data from the Australian Bureau of Statistics, which claims not only that Australia has avoided the recession, but that Adelaide is Australia’s best-performing city.

British trend analyst Ray Hammond, who was commissioned to compile the report, said he believed the city would boom economically over the next decade. ‘If I could, I would buy shares in Adelaide tomorrow,’ he said.

Bill Muirhead, South Australia’s London-based Agent-General, said: ‘This is not just another cynical assault on the Britain that continues to lose business investment to this healthy and growing state economy. ‘South Australia’s economy outgrew Australia’s, and Adelaide was the only state recording growth in the March quarter. ‘It is also the nation’s food and wine capital – we produce half of Australia’s wine and are home to brands such as Penfolds, Wolf Blass and Jacob’s Creek.’

According to the report, Adelaide’s success is based on world-class education, affordable housing, rich natural commodities and a consistent ranking as one of the best cities in the world for business. The city, which is 450 miles north-west of Melbourne, came in the top ten of The Economist’s World’s Most Livable Cities index last year.

Australia already attracts many Britons, with 23,236 moving there in 2007-08, including 2,451 who went to Adelaide. Total migration from Britain in the 12 months to June this year was a record 406,000. A survey found that four in ten cited the high cost of living in the UK as the main reason for leaving.

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